Use QR Codes On Your Labels
What is a QR Code?
While relatively new to the U.S., QR codes have been wildly popular in Japan and Europe. What's driving this trend? The explosive popularity of smart phones.
QR codes is short for Quick Response codes. Look closely - you'll probably notice these black and white graphic boxes everywhere from magazines to product labels. When scanned with a mobile phone app, these codes can launch a website, send a text message, download a file and more. QR codes immediately engage your customer at the point of purchase, driving more traffic to your website or providing customers with timely information.
How do I get one?
It's easy to obtain a QR code - search online for QR code generator and you'll see a list of websites that can help you create your QR code. If you're ordering labels from us, we'll be happy to help you create your QR code.
Why do I need QR Codes?
You can use QR codes to market your products in almost any way you can imagine. Our customers are adding them to their custom labels for a variety of products, particularly those in the food and beverage markets. We've seen QR codes drive customers to mobile websites with recipes, coupons, and usage instructions. We've even seen QR codes on produce labels with information about how the plant was harvested and cared for.
Will my customers use them?
If you want to make QR code labels, remember that this is an emerging trend in the United States. Every day, more people are becoming aware of QR codes and are starting to associate the codes with extra information or other rewards, but you shouldn't assume your customers will know how to use them. On your labels, make sure to tell your customers how to scan the code and even what apps to use. Most importantly, make sure that what your QR code points to is valuable to your customer. Also, remember that QR codes should provide some kind of value to the scanner.