QR Code Labels
What is a QR Code?
The ‘QR’ stands for quick response, and if you look closely, you’ll probably notice these black and white graphic boxes everywhere from magazines to product labels. QR code labels can be scanned with a mobile phone app which can launch a website, send a text message, enter a sweepstakes, download a file and more.
QR codes offer flexibility to include large amounts of information without taking up important space on your product label. By placing QR codes on your custom labels, it offers immediate engagement to potential customers so that they’re more likely to remember your product and brand.
Significance of QR Codes
You can use QR codes to market your products in almost any way you can imagine. Our customers are adding them to their labels for a variety of products, particularly those in the food and beverage markets. We’ve seen QR codes drive customers to mobile websites with recipes, coupons and usage instructions. We’ve also seen QR codes on fruit and produce labels with information about how the plant was cultivated and harvested.
How do I get one? Will customers use them?
It’s easy to obtain a QR code – search online for QR code generator and you’ll see a list of websites that can help you create your QR code. If you’re ordering labels from us, we’ll be happy to help you create your QR code. It’s important to remember, however, that QR codes are an emerging trend in the U.S. Every day, more people are becoming aware of QR codes and starting to associate them with extra information or other rewards. However, you shouldn’t assume your customers will know how to use them. On your labels, you can include direction for customers on how to scan the code and even what apps to use. Most importantly, make sure that what your QR code reveals is valuable to your customer.