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Custom Foil Labels – What You Should Know

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gold foil label
Did you know that there are different options for getting custom foil labels? Depending on your label needs, one option may be better suited to achieve the look you want. Gold and silver foil labels are a great way to attract attention to products, mailing correspondence, promotional labels and more. There are several different methods we offer to achieve shiny labels. In this article, we will focus on foil materials and print processes so you can have an easier time deciding what will work best for your label application.

MATERIALS: Paper and Film Based Foil Labels

Foil film and metalized silver paper are two types of materials that we often print gold and silver foil labels on. Printing on foil materials can be more cost-effective than cold foil stamping because it doesn’t require that much setup, tooling and equipment in the printing process.  How you plan to use your label will help determine whether foil film or paper is appropriate for the label’s design and function.

Differences between foil film and metalized silver paper:

  • Foil film is better suited for label applications that face moisture, condensation, friction or abrasion. Metalized silver paper is best suited for dry, cool applications because the material can absorb liquid unless a laminate is applied. Even with a laminate, however, liquid can seep through the label layers over time.
  • When it comes to appearances, metalized silver paper isn’t as shiny as silver foil film. It’s important to note, however, that paper is less expensive than film so if metalized silver paper is adequate for your label application, then it’s not necessary to spend the additional money.

PROCESSES: Cold Foil Stamping

A relatively new printing technique, cold foil stamping is an on-press application that doesn’t require much setup but does involve more time and labor compared to method one. Cold foil stamping works by transferring foil material onto the substrate (material being printed on) by using printing plates and a UV curing lamp. This process can stamp large or small areas of the label with foil. Different colors can also be achieved by printing over silver foil with spot colors so you can have a metallic color that matches your logo or label design specs.

label with cold foil stamping

Popular Markets for Custom Foil Labels

To help you get a better idea of how custom foil labels are used, we’ve created a list of markets that we have found foil labels to be popular.

  • Food and beverage: Since foil labels can be printed in different ways, food and beverage products can exude a premium quality with the product’s packaging without the product owner worrying if the foil label will deteriorate in moist or abrasive conditions.
  • Bath and beauty: Like food and beverage, products in the bath and beauty market face a variety of conditions that can lessen its label’s quality. Tinted foil labels can help bath and beauty products differentiate itself with elegant packaging, yet remain intact in humid, wet environments like bathrooms and showers.
  • Health: Foil labels are compatible with a variety of health products like nutraceuticals, vitamins and dietary supplements. In an increasingly competitive market, metallic looking labels can help attract consumers’ attention by making your health product look of higher quality.
  • Promotional: Coupons, piggyback labels and news notes aren’t doing their job if consumers don’t notice them. Foil can help attract potential customers’ attention because of its eye-catching sheen. Promotional foil labels are more likely to stand out than labels without foil, and can be applied to products, marketing collateral or publications as part of your marketing strategy.

Depending on your label needs, design, budget and time frame, one option for foil labels may be better suited to achieve the right labeling solution. Having a labeling strategy in place will help narrow down your options and give your customer service rep a better idea of what would work best. One thing you can do to help you choose is to look at different foil labels that your label company has printed. You can also browse products on store shelves and the Internet, and then send a sample or image of what you would like your custom foil labels to be like. After you’ve determined the right foil label style, your label company will have an easier time fulfilling your label needs.

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