First Things First
Before we jump into various label options, let’s discuss the basic construction of custom roll labels (our most popular format) so it will be easier for you to understand and select label materials. Custom labels typically comprise of five layers of material: release liner, adhesive, facestock, ink and finish.
- The release liner is the base material where your die cut label peels off from.
- Next is the adhesive which comes in several varieties – permanent, removable and repositionable.
- The facestock is the material that’s printed on which can be either film or paper based.
- To create your label artwork, one or multiple layers of ink are printed onto the facestock.
- A finish is usually applied to the printed labels to protect the ink from damage and/or add visual interest to the design. (See our article about selecting a finish to learn more.)
Now that you have a clearer picture of pre-printed roll labels, let’s see which materials – in particular, facestocks and finishes – are most likely to work for your project.
It’s All in the Material
When selecting label materials, there are several things you should keep in mind like label design, budget, application method, etc. Below are some material options to consider so you can get a better idea of what to do with your water bottle labels.
- Popular in the food and beverage markets, glossy water bottle labels can be printed on white film or semi-gloss paper. Both options work well for water bottle labels, however, semi-gloss paper tends to be more popular since it’s a cost-effective material that has comparable print quality and luster.
- A laminate is recommended for white glossy labels to protect the ink from running, and to maintain the material’s integrity in case of friction and product handling. White glossy labels are a good option if you need to label a lot of water bottles, or require large labels like for jugs.
- Clear water bottle labels are a nice fit for many customers since the film material is durable and goes well with clear bottles. Clear labels can achieve a “no label” look that tends to look more high-end than other types of labels. They can also be used to create a 3D effect when a front and back label are used.
- In comparison to paper-based labels, clear water bottle labels are harder to tear or rip; however, the cost per label tends to be more. Also, keep in mind that applying clear water bottle labels by hand can cause bubbling to occur – a machine label applicator is the most effective way to avoid this issue for a successful application.
- To make your water bottle labels stand out, consider using metallic touches. We can print your labels on metalized silver paper or foil film, as well as print foil material on other types of labels, to suit your budget and how much metallic you want. Shiny labels are an effective way to grab people’s attention while making a brand more memorable.
- A UV coating or clear laminate can be applied to metalized silver paper to add shine and protect the ink from running. Laminate is better for waterproofing; however, prolonged exposure to condensation/moisture can end up seeping through the material layers and cause label damage. If long-term quality is a must, film based labels would be best.