We often talk about how label and packaging design can attract customers, but there is another element that consumers are paying just as much attention… Read More »
QR Code Labels
What is a QR Code?
The ‘QR’ stands for quick response, and if you look closely, you’ll probably notice these square graphics everywhere like magazines, billboards and product labels. QR code labels and stickers can be scanned with a mobile phone app which can launch a website, send a text message, enter a sweepstakes, download a file and more.
QR code labels work well with many products because they offer flexibility to share large amounts of information without taking up a lot of space. By placing QR codes on your custom labels or stickers, it offers immediate engagement to your target audience so that they’re more likely to remember your product or brand.
Read our article on QR code labels to get a better idea of how they can boost your sales and marketing strategy.
Benefits of QR Codes Labels and Stickers
You can use QR codes to market your products in almost any way you can imagine. Our customers are adding them to their labels for a variety of products, particularly those in the food and beverage markets. We’ve seen QR codes drive customers to mobile websites with recipes, coupons and usage instructions. We’ve also seen QR codes on fruit and produce labels with information about how the plant was cultivated and harvested.
How do I get one? Will customers use them?
It’s easy to obtain a QR code – search online for “QR code generator” and you’ll see a list of websites that can help you create one. If you’re ordering labels from us, we’ll be happy to help you create your QR code. It’s important to remember, however, that QR codes are an emerging trend in the U.S. Every day, more people are becoming aware of QR codes and starting to associate them with extra information or other rewards. However, you shouldn’t assume your customers will know how to use them. On your labels, you can include direction for customers on how to scan the code and even what apps to use. Most importantly, make sure that what your QR code reveals is valuable to your customer.