Why Cover-Up Labels Are Needed
Pretty much anything that needs to have text and graphics corrected, updated or replaced can use a cover-up label so your target audience gets accurate and timely information. To give you a better idea of how cover-up labels can help your business, below is a list of common uses.
- New or updated product ingredients
- Graphic, logo or image change
- Publication and packaging misprints
- Safety information updates (warnings, instructions, dosage quantity, etc.)
- Barcode updates and replacements
- Address change on pre-printed envelopes, marketing materials, shipping labels
- Out-of-date information
- Add or replace a QR code
- Fading text or graphics
Now that you understand some of the “whys” behind cover-up labels, let’s discuss the “how” so you can achieve successful cover-up labels.
How Do They Work?
Selecting the right material is essential for cover-up labels to better ensure that absolutely no text and/or graphics underneath the label can be seen. Below are several material options we use for printing cover-up and blockout labels.
- High Gloss Opaque Paper: This high strength paper stock is designed for quality printing at fast speeds. It has a mirror finish, special opaque barrier (e.g. a dark coating printed on the underside of the label so that it’s not see-through) and permanent adhesive. This material is ideal for many indoor environments.
- Metallic Material with Overprinting: Another choice is to overprint metalized silver paper or foil film with white ink. The metallic material acts as an opaque barrier so that the text/graphics underneath the cover-up label aren’t visible.
- Opaque Film with Barrier Coating: To achieve extremely durable cover-up labels, opaque film labels with a dark barrier undercoating are a great option. If your labels won’t be exposed to extreme temperatures, chemicals or constant moisture, high gloss opaque paper will be enough for your cover-up label needs.
Tips for Getting Cover-Up Labels
Speed is an important factor when it comes to fixing printing issues. We’ve printed custom cover-up labels for a variety of reasons (most times on tight deadlines), and can offer you some label tips to better ensure your cover-up labels do what they’re supposed to do when you need them most.
- Make sure to mention that you need cover-up labels. This may seem like a no-brainer, but it’s really important that you specifically tell us that you need cover-up labels so we can select the best material to do the job.
- When in doubt, ask for samples. We can give you a sample of blockout label material or past cover-up labels that we’ve printed so you can test it out before placing an order.
- Review the label design/information for accuracy. Double, even triple, check that every element of the label artwork is correct so that a mistake doesn’t accidentally get printed, and the labels need to be reprinted.
- Have the label artwork ready to go. When you’re on a time crunch, have your artwork 100% complete before contacting us so that a rushed order can be printed without delays – and thus no longer making it a rush order.
- Choose a permanent adhesive. Cover-up labels should have a permanent adhesive so the label is hard to peel off and reveal what’s underneath. If you have specifically requested cover-up labels from your label company, then they should automatically select a permanent adhesive.